Firefly

Even though I've seen every episode of Firefly, I'm watching the DVD set that includes the "added features" that provide greater context and background. I think of DVD sets as another interpretation or instance of the original creative act. Firefly is another example of the unfortunate trend of intelligent, creative, thoughtful television series that usually die a quick death. Especially the ones that focus on "unorthodox" characters (think "Freaks and Geeks").

If these studio executives want to engage an audience that seems to be deserting them, perhaps they should tap into the passion and enthusiasm that continues--perhaps even grows--for Firefly. Instead of producing "geek TV" that ultimately results in the same offering, these folks should cultivate shows like Firefly, with television as one of the various channels for consumption. Or maybe television isn't even part of the equation anymore. I wouldn't be surprised if Firefly rises from its ashes without formal studio support. Firefly is an exemplary example of a mashup in concept, design, and music. Television is still a medium for homogeneous content offered through a one-way exchange. Clay Shirky, someone who's much more articulate and insightful about such matters offers a provocative and insightful view on this idea. One of my favorite lines from Firefly might be appropriate (albeit in a very different way) for the TV industry as they think about their audience:

"Ya'll gonna be here when I wake up?"