Saturday, December 01, 2007

Airport Sponsorship Opportunities

I travel. A lot. Like Ed Norton's character in Fight Club, I refer to airports by their three digit codes. I know this isn't healthy, but I've reached the point of knowing why Rome's airport code is FCO.

I have noticed that airports are either named after their host city (DEN is "Denver International Airport") or a famous person (JFK is "John F. Kennedy International Airport"). In some cases, there is a combination effect of place and famous person (BWI is "Baltimore Washington International Thurgood Marshall Airport") or place and a lofty, inspiring theme (EWR is "Newark Liberty International Airport").

This makes me wonder...when are we going to have corporate sponsorship of airports? The Bose Noise-Canceling Headphone Newark International Airport. The USA Travel Insurance Hartford International Airport. The Boeing Seattle-Tacoma International Airport.

Think of the possibilities.
 
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